"What it illustrates are the high stakes that come with top-tier distribution and sponsorship deals. With all the talk of creative freedom online, when major partners are involved, the stakes are high and the room for error is minimal."

Tubefilter’s Marc Hustvedt on CBS’ decision to cancel distribution for @WhatsTrending.

Independents in web video often dream of a sponsorship deal with a big company, but it isn’t a cure-all to our problems. The trade-off can be costly.
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